MUMBAI: The ministry of information and broadcasting says that close to 17.8 million set top boxes have been seeded in Phase IV areas. The figure was 138 million set top boxes during the fifteenth task force meeting held in end May this year.

Speaking at the sixteenth task force meeting which was held on 26 July, the joint secretary R. Jaya stated that most of this is coming courtesy voluntarily digitization.

She also urged representatives of the MSOs to finalise their procurement plans of STBs, and cautioned that “they should not let some disinterested players in phase IV areas delay digitization in phase IV areas on the grounds of non-availability of STB as it was done in phase III.”

She added that except for some DTH operators the public awareness campaign for DAS Phase IV digitization has not come up to scratch. She urged the industry to develop its own creative and its own spots to spread the message of cable TV digitization in the phase IV regions.

This is of course apart from the spots that have been developed by the ministry and which were playing out on the public broadcaster Doordarshan’s channels.