MUMBAI: Surat’s Radio City 91.1FM today celebrated Children’s Day with great pomp and fervour! More than 100 lesser privileged children from Surat’s Shri Mahajan Anaath Baalashram were in for a treat as the Radio City along with RJ JJ and Leena (Radio City Breakfast Show) and RJ Rayhaan (Radio City Joyride) visited them with 7 Magic Boxes full of ‘Whatte Fun’ gifts from Surat city! After presenting the goodies to the children, the RJ spent quality time playing and interacting with them.
Taking the lead to ensure a memorable Diwali and Children’s Day for the lesser privileged children of Surat, Radio City 91.1FM had organised a unique campaign ‘Diwali se Baaldivas Tak’ from 6-14 November. Extending the festive sparkle to one and all, Radio City encouraged the people of Surat to spare a thought for these deserving children and allocate a small portion of their Diwali budget towards buying something for them. Responding to this call, Surat contributed wholeheartedly with over hundreds of listeners coming into the studios to drop in brand new toys, clothes and gifts for the children at Shri Mahajan Anaath Baalashram.
Speaking on the occasion, Mr. Rana Barua, National Head – Marketing, Radio City 91.1FM said, “It’s the simpler things in life which allow us to make a difference! We at Radio City have always made an effort to involve our listeners to actively contribute to society and give back in equal measure. Thanks to our listeners, our ‘Diwali to Baaldivas’ celebration this year has been a resounding success.”
Deeply moved by the gesture, Dr. Harikrishna Joshi, Vice President, Shri Mahajan Anaath Baalashram said, “On behalf of our Trust and the children here, I would like to thank Radio City for their efforts in bringing Surat together for this unique Celebration. Thanks to the generosity of Surat’s Radio Cityzens, the Festival of Lights this year has been very memorable for all of us here. This has been a one-of-its kind initiative which has never happened in our city before.”
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
