MUMBAI: Marketing professionals continue to cross the line as far as ads are concerned on TV. But there are enough  built-in regulatory checks  to reign them in. At least that’s what appears to be, the case, considering  the written reply given to the Rajya Sabha by minister of state for information & broadcasting L. Murugan on 7 November. . 

Some 73 complaints were  received by regulatory bodies against vulgar and obscene TV advertisements on TV channels over the past three years, he said. But all  violations were addressed through  a three step grievance redressal  process.   The first, self-regulation by broadcasters. The second step being self-regulation by self-regulating bodies of the channels. The final level is an oversight mechanism of the government through the I&B ministry. 

The measures taken at the central government level include the issuance of advisories, warnings, apologies and off air orders against guilty parties.