MUMBAI: The year 2015 could not be as welcoming as the direct to home (DTH) platforms would be expecting it to be. As per PTI reports, the Telecom Regulatory Authority of India (TRAI) is looking at reviewing the freedom it has given to the DTH operators in deciding subscription charges for high definition (HD) channels.
While the first HD channel was launched in 2010 with Movies Now HD, general entertainment channels (GECs) like Star Plus and Zee TV too launched their HD channels in 2011. Today there are about 40 HD channels in the country and DTH operators charge a premium price for them compared to normal standard definition (SD) channels.
“TRAI is mulling reviewing forbearance regime on HD channels. Consultation paper on the same will be floated next month,” reports PTI. The decision has been taken as the regulator does not find much difference between the SD and HD viewing experience.
“There is also little difference in the number of advertisements between the two,” the report adds.