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NATIONAL, June 3, 2013: Recognizing the need for the country?s young ones 
to take a break and indulge in some extra-curricular activities, Reliance Broadcast Network?s regional general entertainment channels, BIG MAGIC UP, BIG MAGIC Bihar & Jharkhand and SPARK PUNJABI have announced a brand-new property, BIG Junior Star. Targeted at young children between the age of 8-15 years, BIG Junior Star is a unique talent encouragement platform which will bring to the forefront the varied abilities of school-going kids residing in Punjab, Uttar Pradesh, and Bihar & Jharkhand.On-ground activities for BIG Junior Star which include auditions at local schools will commence starting mid-July, 2013. 
BIG Junior Star auditions will be conducted in 13 towns across each market including Gorakhpur, Faizabad and Jaunpur among others in Uttar Pradesh, Bokaro Steel City, Motihari and Muzzafarpur among others in Bihar and Jharkhand, and Pathankot, Bhatinda and Mohali among others in Punjab. In every town,auditions will be conducted at 10 select schools coupled with a day of open auditions to reach out to a large audience base. As the town-specific auditions draw to a close, every town will crown its own BIG Junior Star who will walk away with a cash prize of Rs.50,000. BIG Junior Star will be promoted extensively throughprint, radio, OOH, digital and social media platforms, and on-ground activations at various high footfall consumer touchpoints.
Mr. Sunil Kumaran, Business Head - Language TV, Reliance Broadcast Network Limited, said, "BIG Junior Star is our latest property which aims at encouraging talent amongst the children across the country. With a show that promises to create mass appeal amongst not only the children, but also their parents, we are confident that BIG Junior Star will engage both audiences and marketers alike."
This move ensures the best programming mix to its audiences, as BIG MAGIC UP, BIG MAGIC BIHAR AND JHARKHAND and SPARK PUNJABI gear for phase II of digitization, with Reliance Broadcast
Network?s recently launched consumer awareness campaign ?Samajdhari se Chune, Apna Set Top Box?. After an extremely successful roll-out of the campaign across the 4 metros, it now extends across 38 cities in DAS phase II. The 12 week campaign launching April 1st, has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL?S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.
