MUMBAI: Leadership shake-ups at Dentsu just got more interesting. In a bold move, the agency has appointed Jeff Greenspoon as its first-ever standalone global chief client officer (CCO), marking a significant shift in its leadership structure. Greenspoon, a Dentsu veteran of over a decade, will continue serving as chief business officer, Americas, while taking on this expanded role.

Reporting directly to Dentsu president and global CEO Hiroshi Igarashi, Greenspoon will spearhead client-centric global solutions, ensuring the agency delivers cohesive and strategic services across its international portfolio. His new mandate includes developing long-term strategies, fostering client relationships, and overseeing the global vision for Dentsu’s top-tier accounts.

This appointment represents a first for Dentsu, which previously had a dual leadership model. Jacki Kelley, the last executive to hold the global CCO role, also served as CEO, Americas, before her departure in 2023. Greenspoon’s elevation signals Dentsu’s renewed focus on enhancing client services at a global scale.

Having played an instrumental role in shaping Dentsu’s business strategy, Greenspoon previously led Dentsu Canada as CEO and was co-founder and CEO of digital creative agency Spoke, which Dentsu acquired in 2014. His track record in merging innovation, technology, and creative solutions makes him the right fit to lead Dentsu’s next evolution in global client strategy.

With Greenspoon at the helm, Dentsu aims to strengthen its global service capabilities, optimise client engagement, and set new standards for client-focused innovation. The agency is betting big on its future—and with Greenspoon leading the charge, that bet looks like a smart one.