MUMBAI: In a strategic move worthy of a grandmaster, Sri Chaitanya Educational Group has pulled off a brand endorsement coup—roping in 18-year-old chess sensation and reigning World Chess champion Gukesh Dommaraju as its official brand ambassador. Now that’s what we call check and mate in the branding game.
This partnership isn’t just a flashy collaboration—it’s a calculated play aimed squarely at the brains behind India’s most competitive exams. Think JEE and NEET. Think stress, sleepless nights, and syllabus-induced nightmares. Enter Gukesh: composed, analytical, unflinching. In other words, exactly the kind of cool under pressure that exam aspirants aspire to be.
“As the youngest World Chess Champion and someone from the same age group as JEE and NEET aspirants, Gukesh will be able to connect with students on a deeper level,” the group said. He’ll be hosting mentorship sessions, breaking down mental tactics, and probably dropping a few checkmates in between chapters of organic chemistry.
Infinity Learn co-founder and Sri Chaitanya Group CEO & director Sushma Boppana couldn’t hide her enthusiasm, “We are delighted to welcome World Chess Champion Gukesh Dommaraju as the brand ambassador of Sri Chaitanya. His extraordinary achievements at such a young age make him a perfect role model for students... Gukesh’s ability to tackle complex challenges and stay composed under pressure aligns perfectly with the skills needed to excel in competitive exams.”
And she’s got a point. If you can outthink grandmasters and hold your nerve on a global chessboard, you can surely take on a three hour physics paper with 60 trick questions.
Gukesh, as calm and composed as ever, said, “Success in both chess and competitive exams hinges on strategic thinking, disciplined practice, and mental resilience... Together with Sri Chaitanya, we aim to empower young minds, shaping future champions in Engineering, Medicine, and beyond.”
This move is more than just symbolic. It reflects Sri Chaitanya’s evolving pitch—from rote-driven results to a more holistic, cerebral style of test prep. By pairing academic rigour with strategic thinking, the group wants to breed not just toppers, but thinkers.
And if they get to flex a world champion in the process? Even better.
