MUMBAI: Social Wavelength, one of India's largest social media agencies has now brought in Vijay Sankaran to head the Digital Strategy and Planning department.

Vijay comes in with over two decades of experience in branding, advertising, digital and integrated communications. Earlier, he headed Digital at Edelman PR, and worked on evolving its digital practice and integrating digital into PR. He also brings with him invaluable client side experience, setting up and building global social media initiatives at Nokia Siemens Networks.

On his new role, Vijay Sankaran said "I am happy to join Social Wavelength, India's largest social media agency with a pan India presence. Social is now an approach embracing ATL, BTL, and all of digital and I look forward to working with the leadership team and a great bunch of clients to take the game to the next level.

On this occasion, Social Wavelength's Joint CEO Sanjay Mehta said, "We are thrilled to have Vijay Sankaran on board with us now. With the expertise and understanding of the industry that he comes in with, we are sure he will play a very crucial role in the growth of Social Wavelength.