MUMBAI: SES is collaborating with Samsung to drive digital broadcasting via satellite in sub-Saharan Africa.

Samsung will introduce LED television with an integrated free-to-air satellite receiver, the Samsung LED TV Free Satellite, that will be distributed in Nigeria, Ghana, Cote D’Ivoire, Senegal, Democratic Republic of Congo and Cameroon in August 2012. Distribution to additional countries will follow.

The integrated satellite receiver will allow consumers to receive free-to-air television channels without the need for an additional set top box as the LED TV will be directly connected with the satellite dish. In preparation for the launch, SES and Samsung will jointly arrange training sessions with distribution partners and installers to ensure the proper connection of the TV device to the satellite dish. Both partners will also run a joint marketing campaign in June 2012.

As a leader in the free-to-air digital TV market, SES delivers more than 60 free-to-air channels in more than 40 African countries. The launch of the new Samsung LED TV Free Satellite coincides with more channels becoming available in Africa.

SES senior director of marketing development and Marketing in Africa Christoph Limmer said, "This collaboration is the first of its kind and will drive digitalisation in Africa .Today, one out of three households in Africa has a TV set but less than 10 million homes receive content in digital format. Our cooperation will not only help to improve access to digital content for African consumers but it will also encourage African broadcasters to launch more content. In servicing more than 40 African countries, we are well aware of the huge demand for more and higher quality TV services. The opportunity lies in providing an increasingly sophisticated African viewership with a significantly increased number of TV channels - a first for many African countries."