MUMBAI: Martin Luther King Jr. had said, “Our lives begin to end the day we become silent about things that matter.” He could not have been more astute. The general elections have kicked off, but is India ready to vote? In 2014, India saw an electoral turnout of 66.4%; this year the responsibility is bestowed upon the country’s nearly 900 million1 eligible voters.

And why is it important? India is a thriving democracy and by voting, one can push the status quo, and give life to the issues we care about. Voting gives us power; we exercise our power to choose, to speak up and to stand with those who we believe in.

The 2019 elections will see many companies do their bit for the world’s largest democratic process. At Swiggy, we want to use our reach and technology to create more awareness amongst millions of our consumers and our large fleet of delivery partners.

This is what we’ve planned for the elections this April-May:

#VoteKaroPhirSwiggyKaro: We’re running a #VoteKaroPhirSwiggyKaro campaign to encourage people to vote. A banner within the Swiggy app will direct customers to a new Swiggy microsite that states Swiggy will now deliver the nation’s needs. Designed to mimic the menu listing on Swiggy, the microsite allows users to add things like infrastructure, education among other asks to their cart. However, once done, there is a pop up urging them to step out and vote, reminding them that there are still some things they can't get delivered home.