Mumbai: This session brought together seasoned storytellers and content creators to unravel the transformative impact of disruptive technologies on narrative formats. Delving into the shift from traditional blockbusters to the era of binge-watching, the panel explores how storytelling has evolved. Participants witnessed a dynamic discussion on changing audience dynamics, emerging platforms, and the innovative strategies employed by storytellers to captivate and engage audiences in an era marked by a constant evolution in entertainment consumption.

The fireside chat was moderated by Indian critic and journalist Naman Ramachandran.

“We are here to serve our audience with the most diverse & high-quality content. We find ourselves at an intriguing juncture in our streaming journey. Despite being a nascent industry, it is evolving rapidly, with people adopting it at an exceptionally fast rate.”: Netflix India VP - content Monika Shergill.

Answering the question about the secret sauce in the theatrical business, Yash Raj Films CEO Akshaye Widhani said, “As an organisation, we don’t punish failure. That is the secret sauce at YRF.”

Answering the second part of the question on what YRF looks for when commissioning a film or a series, Widhani said, “It is a creative business. Either you go right or wrong, but it’s about the story. The north star for us is the story. We’ve been telling stories for the last five decades and we hope we’ll keep telling stories much after that. When it comes to what we decide on how we decide to greenlight, it’s pretty much based on what that story is and how it appeals to us.”