MUMBAI: MIPCOM today announces that Ynon Kreiz, CEO of Maker Studios, a next-generation media and technology company and the world’s largest network of online video content for millennials, will deliver a keynote address as part of MIPCOM’s Media Mastermind Keynote Series. Kreiz will address delegates in Cannes on Monday, October 13.
Organised by Reed MIDEM, the 30th anniversary of MIPCOM will take place in Cannes, France, from Monday, October 13 – Thursday, October 16.
Kreiz joined Maker’s board as Chairman in May 2012 and was appointed Executive Chairman and CEO in May 2013. Under Kreiz’s leadership, the company was acquired by The Walt Disney Company in May 2014. During the keynote, Kreiz will discuss this year’s MIPCOM theme, The Global Quest for Original Content, he will address how Maker is packaging original shows featuring its biggest talent partners for cross-platform appeal.
Attracting more than 8.5 billion views monthly with over 550 million loyal subscribers globally, Maker is the leading network of online video content for the coveted millennial demographic. Maker offers a massive content slate that spans 23 curated vertical genres and is home to both top digital and traditional stars along with the most-watched short-form content in the online video industry including the most-subscribed YouTuber in the world PewDiePie and the award-winning “Epic Rap Battles of History,” the most-viewed series on YouTube. With 55,000 creators in its network, Maker has enormous scale and reach. Launched in May, proprietary web platform Maker.tv offers viewers premium, curated content from Maker’s hyper-syndicated network.
“With Ynon Kreiz at the helm, Maker is driving the short-form content revolution and becoming a major source of online video content for millennials,” said Laurine Garaude, TV Division Director, Reed MIDEM. “Ynon’s expertise in traditional entertainment coupled with online video is a perfect fit for this year’s MIPCOM theme, The Global Quest for Original Content."
