Mumbai: The Advertising Club Madras proudly announces the successful completion of the 42nd Dinamalar MADDYS, now transformed into a national advertising award. With a record-breaking 1015 entries from over 10 states and participation from 116 agencies and clients, 27 international, national & regional jurors, MADDYS 2024 has set a new benchmark in the Indian advertising industry.
Event highlights:
- National recognition: The MADDYS Awards has officially become a national advertising award, showcasing the best talent from across India.
- Record participation: This year saw an unprecedented 1015 entries from 116 agencies/clients spanning over 10 states.
- Grand attendance: The event witnessed the presence of over 700 industry professionals.
- Cocktail & networking dinner enjoyed widely
- New merchandise launch: The event also saw the launch of exclusive MADDYS collectible pencils and T-shirts.
- Eminent participation: The gala was graced by industry leaders and distinguished juries, adding to the prestige of the night.
Celebrating the ideas of India:
The evening marked the launch of MADDYS' new tagline, "Celebrating the Ideas of India," encapsulating the essence of the event. President Balasubramanian S expressed, “Tonight, we honor the creativity, innovation, and hard work that drive our industry forward, marking the beginning of a new journey as a National Advertising Award Program.”
Judging excellence:
Entries were judged on three key parameters: originality, ideas & concepts, and relevance. Each entry was scored from one to ten points by a minimum of three jurors per category. Entries scoring above eight points received gold, those scoring between six to 7.9 received silver, and entries scoring between 5 to 5.9 received bronze. This year, 425 entries were shortlisted, resulting in 347 awards: 21 gold, 112 silver, and 215 bronze awards.
Exhibition and awards:
An exhibition displaying all entries was held, providing attendees with a comprehensive view of the industry's finest work. Due to time constraints, bronze awards were distributed in a separate enclosure, the "Bro-Zone."
Acknowledgments:
President Balasubramanian S extended his deepest appreciation to the 27 distinguished judges for their meticulous evaluation and the executive committee members, especially Surej Salim (Secretary) and Umanath (Treasurer), for their relentless efforts in making this event a reality.
Key winners:
- Creative Agency of the Year: Vermmillion Communications Pvt Ltd
- Digital Agency of the Year: Digitally Inspired Media Pvt Ltd
- Media Agency/Client of the Year: Amazon Seller Services Private Limited
- Advertiser of the Year: Swiggy
Here are the entire winners list: https://adclubmadras.com/maddys2024/files/maddys-2024-winners-list.pdf
