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Mumbai: The latest campaign rolled out in Maharashtra circle highlights Tata Docomo?s latest tariff plan where all local calls would be charged at only 20 paise per minute, making it the most unique offer in town. The campaign tag line ?Ab Baaton ko lag gaye pankh?, communicates that Tata Docomo now gives you the wings of freedom to talk endlessly without worrying about the tariff charges. Milestone Brandcom innovatively conveyed this message by adding dynamic flapping 3D wings on billboards in a synchronized motion. The innovation was executed in Pune & Nagpur.
Mr Anupam Verma, COO, Tata Docomo, Maharashtra Circle said, ?The communication objective was to communicate the offer in the most unique way to attract maximum eyeballs & mindshare. The gigantic wings flapping on the billboard indeed created talking points for the brand and communicated the offer in the most attractive way, breaking through the clutter.
About Milestone Brandcom
Milestone Brandcom is the fastest growing Out-of-Home (OOH) advertising & media company with operations in 42 cities across India providing services in over 1000 towns. The company offers through the line advertising solutions for brands nationally across multiple OOH media touch points. From creating brand awareness to delivering brand experiences & customer engagement programs with brand promotions & events, in addition to providing consistent brand behaviour right up to the last mile in the retail environment.
With a turnover of 250 crore in 2 years of operations with 150+ people on board and having 42 network offices, Milestone Brandcom is already the largest OOH agency and the most awarded agency in India. Set up with a vision ? ?To be the best integrated OOH brand solutions agency in India and bring about a healthy and positive change through strategic planning, innovative technology and creative solutions?, Milestone Brandcom has already set a couple of benchmarks in the industry, being the first to bring skies airship advertisement in India & also the first to bring into India the concept of live projections on a billboard.
Milestone Brandcom currently executes OOH media duties for 75 established brands in India including key accounts like Tata Photon- Docomo, COLORS, McDonalds, Binani Cement, Axis Bank, L?Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton. To know more visit www.milestonemedia.in
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