A peek into Cartoon Network Enterprises India and South Asia director Jiggy George's mind. He tells Nidhi Jain about his interests, which are a very crucial part of his life.

Life for me is about merging things that are most important to me within and outside of work.
At work, life is about responding fast via technology, I am totally hooked to my Blackberry which has my data, schedules, emails etc. When changing gizmos, my research about new efficient gadgets ends with information from my close friends. I often carry a portable DVD player when I travel and a digital camera, as I love to do photography which is my most recent interests. I would love to own a single gadget with multiple functions to make things simpler but life that doesn't work that way.

My music flows seamlessly in my life from home, to car, to office or anywhere else I may be or travel. I am constantly hooked on to my ipod and have a Docker back at home and one at work, a road trip for my car and a small travel Docker for when I'm away.However I still have my old Panasonic deck only for nostalgia.

I am not greatly passionate about cars; however my favorite would be the BMW. For me in a city like Mumbai where you run at snails pace and are always threatened by scratches and dents, a car becomes just a mode of transport that takes one from place to place.

I grew up on the tradition of rock; after which there has been an eclectic and paradigm shift towards jazz and world music. I have recently started lessons in learning the Classical Guitar.

 I am equally a lover of art and have some interesting art in my private collection besides my own prints. I used to do these strange miniature black and white drawings. .

 I am passionate about travel. For travel within India, I think the Outlook Traveler is one of the best things that could happen to a discerning traveler. I have traveled quite a bit within Maharashtra to offbeat destinations and have also traveled to countries in Europe, Africa, South East Asia and parts of the US. Travel for me is an entirely cultural experience gathered by staying with locals and friends, savoring the native cuisine, being introduced to local music, history, art and architecture, cultural traditions, trends and lifestyles.

 As for cuisine I love Thai, Japanese and Indian cuisine. I feel sorry about how for people Indian food is about Northern Frontier cuisine with thick masala rich curries, where the taste of vegetables or the meat is completely lost. I love Gujarati and Maharashtrian food too. I can just about save myself during tough times when it comes to cooking.

I am a huge fitness freak, I think it's important to stay fit mentally and physically especially when one is constantly challenged by the enthusiasm and energy levels of the young fresh corporate breed. Yoga, running and sessions at the gym form my weekly fitness routine. I like team sports and as a kid played loads of soccer, hockey and cricket.

As one progresses in life, yoga is more like a spiritual and physical exercise. An hour of yoga is a great kick start to the day as it makes you mentally alert and the energy levels are much higher too. As for being intellectually fit, my work lends itself to lots of creative and mental gymnastics and challenges.

My personal philosophy in life is to stretch oneself to the extent possible, so that on the final day of reckoning what matters is that one can look back and say that was a good job done and a life truly enjoyed.

Vikramjit Roy, head publicist, Sony Pictures, tells Nidhi Jain that a lot of what he is has been shaped by people around him.

By Birth
I am a Bengali, but Indian at heart and truly cosmopolitan. I have been to different cities, traveled all over the world, met political leaders, met grassroots workers, NGOs. I and my thoughts are not bound by any 'ism'. I was bound when I was into politics during college days, not anymore. Neither am I bound by any cultural definition.

Religion
I am very assertive, confidant and rational. God is a source of power, inspiration, dedication. That's the greatest entity. My views are not dogmatic. It's about tolerance - Sarvat Dharm Sambhav. I drew a lot of inspiration from Swami Vivekanand. He had a Guru like face.

Values
Values that I have and the culture that I share is the same as the organisation I work for. I am lucky to be part of that system basically, which has integrity - self, family, work, courage, empower, people, responsibility (for action). Sayings like every action has an opposite reaction is also a part of my life. Great thinkers had respect for others opinions. I truly believe in democracy, women empowerment. Only if we learn do we grow.

Belief
On a purely religious perspective, because I am a Bengali,one cannot be separated from Ma Durga. Durga puja is an intrinsic part of my life. I like to just chill out with myself. My daughter, Veda, is a great fan of Ganapati.

Rituals
A lot has come from my paternal grandfather who was Indian National Congress member, a Member of Parliament and later became an MLA. A lot has been shaped by mom and dad and now by people I work with, my boss Uday Singh, colleagues. People have influenced me in big and small ways.

Spiritual guidance
Spirituality is experiencing the grandeur of darkness.

Positive thinking
Always. Everything can be achieved if we try and if we don't get than we have to try harder. No point in getting upset.

Karmology
If we do something right only right will happen.

Relaxing spiritually
I just ease myself out spiritually through yoga.

Are you Destiny's child?
It's for destiny to say.

I begin my day
I leave home early, that is around seven in the morning. I actually sacrifice my early morning sleep to make it to the gym, which is next to my work place. At the gym it's mostly a session of calisthenics. I lug my breakfast along with me, which is mostly some light sandwiches to go along with a nice hot cup of tea from office.

My diet regime
I don't follow a strict diet, but I am definitely careful about what I eat. If I happen to gorge on sweets and desert at night, I workout even more to compensate for it the next morning. To maintain myself, I often grab some low calorie food for lunch. Dinner is one meal of the day that I look forward, as after a long days' work I am usually at peace with myself. I love non- vegetarian food; in fact I must confess that I simply can't resist it. I freak out on chicken and prawns. To dine out I love going to Tantra in Andheri, and simply relish the sumptuous kababs at Bade Miyan in Colaba.

Shopping
I don't really shop much. And whenever I go shopping, I stick to branded stuff since I don't know how to bargain at all. Provogue is one brand I wear almost all the time. Apart from this, my other favourites remain Nike, Color Plus and Arrow. Since, I am not too much into shopping, I sometimes tell some of my very close friends my requirements and budget and they get it for me.

Travel Destination
I am extremely fond of travelling but unfortunately most of the time I am not able to. I normally don't like going out of India much, as I feel that India is in itself a mini globe. I had recently gone to Sikkim with a few friends. It was great fun remembering the good old days and pulling each other's leg.

Relaxing Mantra
I quite enjoy my work, so I don't really feel stressed. But after a long day at work, I love to generally relax and watch television or just chat with my friends. Watching television also keeps me well informed of all the happening around the world which is very important in our profession.

In conversation wiith Shailesh Kapoor, Head of Marketing and Content, Filmy Sahara

Gadgets and Gizmos
Being an engineer I ought to love gadgets, but I am not really a gizmo freak. I own a Sony Ericsson K750 mobile phone. I do possess a DVD player and a laptop which are basic necessities for me. Though, I don't like to buy too many of gadgets & but I but I do like to read and know more about them.

My Favourite Car
I drive the Palio which I have been driving for the last three years. And for the near future, I want to possess a Mercedes, just as every one else.

On Books
I am not too fond of books. I think reading requires a lot of devotion and time. I am more of an outdoor person. So, even when I have time on hand I do not like returning home early from work. I would much rather go out with my friends rather than sit at home and read. Sometimes I read fiction if I am ever in a mood to read. Recently, I quite enjoyed reading Richard Barker's production management book- Goal.

I have a fetish for
I have a great fetish for movies. I just love watching movies and I am a self confessed movie buff. I prefer watching more of Bollywood masala stuff rather than Hollywood. My all time favourite is Sholay. I loved watching Lagaan and from the Hollywood world, I loved Devil's Advocate. Rishikesh Mukherjee, Ram Gopal Verma and Sanjay Leela Bhansali are some of my favourite directors.

My idea of entertainment
A movie followed by an amazingly planned dinner with friends or my near and dear ones, is something that brings out the real me. This is my idea of complete entertainment.

In Conversation With Zarina Mehta

"My favourite thing in the world is to sit on a beach (preferably Goa), sip a cup of tea and read a good book. I've read and re-read some of my favourite books doing precisely this!

I make it a point to read on all holidays, or in planes while travelling. Also, Sunday afternoons after a good dhansak lunch (or dimsum at Royal China) my husband Ronnie works on his computer, I sit by my balcony; which looks out on some beautiful trees, with my dog near my feet (snoring away), drink hot tea and catch up on a good book. My idea of happiness!

I probably have over 500-600 books or maybe more. I buy at least 2-3 books a week and read them. In fact, many of them are still lying at my parents' house as there is no space for them in my home! Noone really knows what books I like or buy, since I don't ever lend my books nor do I borrow them. If I'm attached to any objects in this world - it's my books! I can't stand it when people fold the page of their books to serve as a bookmark. It sort of drives me crazy!

My fetish and love for the printed word started when I was eight. Till then I was in the US and studied in an American public school. And when I came to India, many of my relatives sort of found it funny that I couldn't even read or write. To make up for the lost time, I took to reading with a vengeance. Now, I am a self-confessed bookworm."

My favourite books

" I keep away from books on the television industry since that is something that we deal with on a regular basis. My all-time favourite is Tolkein's, Lord of the Rings Trilogy; which I first read when I was 15. And recently I re-read it for the 9th time! It reminds me of the classic Don Quixote story? where a single, ordinary person fights against all odds to rise above the rest. And by far, the outcome is not important as Lord Krishna says in the Bhagwad Geeta. The fact that someone chooses to sacrifice themselves to fight for what is right is the key to this story.

It is, in fact this story which influences me in everything I do. A single person can make the biggest difference. So I believe it's important to try regardless of the consequences. If you succeed, it's wonderful and if you fail, that's alright too - at least you tried. You learnt something. This is why we all are here.

Some other books which I've enjoyed reading are Milan Kundera's - The Unbearable Lightness of Being, Gabriel Garcia Marquez's, Love in the time of Cholera; and more recently Kurban Said's Ali and Nino is another masterpiece. These books explore the various shades of a man-woman relationship.

Some other authors I love are Amy Tan and Chitra Dwarka Banerjee, who have written some beautiful stories about women bonding; about the subtle yet strong relationships hey share.

Vikram Chandra's Love and Longing in Bombay and Rohington Mistry's A Fine Balance, possibly the most exquisitely depressing book ever written. On a totally different track, I love books on Maths and Science and I've read all the Time & Life books from cover to cover! I remember reading another off-beat & fascinating book called The Dancing Wu Li Masters by Gary Zukav which is about the beauty of physics!

Currently, I am reading...

As of now, I am reading Swami Vivekananda's entire work. He is the most brilliant mind I've come across.His thoughts are a great source of knowledge and hope for all of us. I wish practitioners of today's so-called `Hindutva' read his books to understand the true meaning of Hinduism. I think, it's the most beautiful, tolerant and all-encompassing of philosophies. I am also onto another fascinating book by Thomas Friedman called The World is Flat. It clearly tells us that the future belongs to India and China."

It seems like every corporate honcho has been trudging on to that treadmill for decades now.

Exercise has become too monotonous,and boring,and well....who has the time? .Infact it's not far fetched to try and get clued into all the exciting avenues for working out that are jazzing up the calorie shedding circuit today.

Sweating it out has become monotonous, boring and well .....who has all the time anyway? So how about some jiffy exercise for the body and soul? Fitness mantras for the 'new age corporate' has to be as much about calming the mind as shedding those extra kilos.So get clued into the latest avenues on working out and jazz up that calorie shedding circuit today.

Power walking, power yoga, taichi, Pilates, spinning and Reebok core boarding are all just the front runners of a veritable exercise revolution which our executives have been trying there hand at out of their busy schedule.

Adding 'zing' to the fitness training coming to gym for the busy bigs

Versa training -while most regular gyms offer the same thing for cardio-a treadmill, cross trainer or stationery bicycle-versa training gives something different to do almost 365 days a year. Everything from aerobics to kickboxing, medicine ball, Swiss ball, trampoline, aqua aerobics, dandiya aerobics, jazz exercise, hip hop...to keep body challenged.

Zumba -it's very dancey and everyone can follow it and it's great for people at all level of fitness as there's no jumping involved. People are always looking for something different to try out not to get bored.

Bhangra masala DVD of masala workout in India is great as it concentrates on abs and legs and works for the upper body as well it's evident that there's absolutely nothing routine about exercise in India.

Swiss ball a primary benefit of exercising with a Swiss ball as opposed to exercising directly on a hard flat surface is that the body responds to the instability of the ball to remain balanced, engaging many more muscles to do so. Those muscles become stronger over time to keep balance.

Medicine ball also known as an exercise ball, med ball, or fitness ball is a heavy ball, roughly the size of a volleyball or a basketball used for rehabilitation and strength training.

Cardio hoops Hula Hoop is one of the few fitness that primarily targets your middle. With circular trunk movements, it directly works abdominal muscles, hips and waistlines. Gain for both a cardio and strength workout. (One minute of Hula Hopping burns as many calories as running an eight-minute mile or high impact aerobic class).

Thera band rotation movements are excellent for warming up the rotator cuff muscles of the shoulder joint.

Tae Bo means tae kwon do and boxing. Or called Total Awareness Excellence Body Obedience.

Krav Maga is a self-defense and military hand-to-hand combat system developed in Israel.

Urban rebounding in just 20 minutes a day, 3 times a week, the Urban Rebounding Workout melts pounds of fat away, without any pain or stress on your joints. Urban Rebounding is also safe. In proper form, your feet barely leave the surface. You don't jump high, you jump strong.

A Man of few words Ranjith Rajasekharan, Vice President - Marketing, Neo Sports Broadcast has a very simple world view, he reveals in conversation with Nidhi Jain.

Reel love?
I read books and watch movies to keep myself updated and refreshened. SawLast King of Scotland, which I'd heard got nominated for the Oscars, and saw Blood Diamond. If you observe there is lot of drama in the sport itself.

Rhythm Divine?
When it comes to music I like anything I lay my hands on. I really enjoyed going to the Roger Waters concert and I am looking forward to watch Shakira live in action.

Hmmmm?
Survival is easy as I can cook chicken curry really well. But I like to check out new things that are in flavor, different cuisine. One of the favorite pastimes is to try new restaurants.

I like chicken tikka masala at Leopold at Colaba, I love pasta at Churchill, Colaba. Also Thai Pavilion for Thai food.

Fit-o-meter...
My wife Sheetal, ex- advertising person insists that I do Yoga. It is more effective than it was 5 years ago. Silently Yoga worked on me and made me feel healthy.

A cautious traveler...
I am a very conservative traveler. I get paranoid if I do not plan my holidays but my wife, Sheetal is the opposite, and she can just backpack with limited money and travel. I am more into luxury holidays. Kerala and Goa remain my favorite holiday destinations.

Sports feature reader...
When it comes to reading it's only about keeping up to date with sports. While holding on to a newspaper, my reading starts with the sports page sections only.

Agenda?

Now I am looking forward to go to World Cup and see my favorite player Rahul Dravid and the other Blue Billion boys in action.