• Lite Bite Foods HMSHost to pump Rs 100 crore in developing travel destinations

    Submitted by ITV Production on Sep 04, 2015

    The Foods and Beverages (F&B) industry in India is expected to get a massive boost from new international and domestic outlet launches at retail destinations like airport, train stations and highways across the country.

    The joint venture between Lite Bite Foods and HMSHost is expected to pump in Rs 100 crores in reinventing the outlets at the various travel destinations in India.

    This JV, which will operate under the name Lite Bite Foods HMSHost, will be based out of Gurgaon in Delhi.

    HMSHost?s presence across the dynamic F&B markets in the world, permeates Lite Bite Foods entry in new markets. The association combines the global resources and expertise of HMSHost and Lite Bite Foods, and will capitalise on the strong reputation HMSHost has developed as a leading provider of food and beverage services for travellers.

    Lite Bite Foods? overseas chains are Baker's Street, Punjab Grill and Fresc Co, and Autogrill, which are among the oldest F&B service provider for travellers across the globe.

    Lite Bite Foods chairman Amit Burman is hopeful that the new company has the combined value of Autogrill's international expertise and Lite Bite Foods' extensive local market and cuisine knowledge and network of established outlets. ?This agreement represents each organisation?s strong commitment to provide the best F&B retail experience to our consumers across all travel channels. Together, we will bring an exciting new force to the country's travel food retail industry and revolutionise this emerging channel,? he adds.

    Lite Bite Foods CEO Sharad Sachdeva said, ?With millions of passengers travelling annually, the transit hubs like airports and railway stations have become a strategic location for our brand?s presence. We are very excited about this JV and this association will definitely help extend our brand in neighbouring countries as well.?

    indiantelevision.com Team
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  • Khatte Meethe Desires conceptualize new quirky gifts

    Submitted by ITV Production on Sep 04, 2015
    The online gifting alternative, Khatte Meethe Desires has come up two new quirky home decor products that can be an amusing housewarming present.
     

    Ideal for family and friends who are renovating their house, these products are finely hand crafted and spell indigenous. They reflect meticulous planning and deep understanding what people prefer and hold close to their heart.

    One of the product from the collection is  ?Message in a Bottle,' which is designed around the bottle and the presentation is profound. It is a perfect gift for those who have a thing for beaches, sand and the sea, as those elements form a key part of the design. Sea shells and sand are used as part of the complete presentation.
     

    One can customize what will be written in the scroll inside the bottle that has a lovely ribbon bow tied around its neck. Priced at Rs 899, the gift's aesthetics highlight the painstaking efforts being put behind the thoughtful expression.
     

    If your friend or loved one is a believer in Zodiacs, then 'Personality Pillars,' another product from Katte Meethe Desires will be the ideal gift. It has 12 white pillar candles with all the 12 sun signs and their traits customized on them. The concept behind the gfift is to appreciate the many differing qualities in people. The price range is Rs 349 per piece and Rs 3499 for a pack of 12. 
    indiantelevision.com Team
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  • ?Retail remains a challenge for footwear in India:? Metro Shoes chairman Rafique Malik

    Submitted by ITV Production on Sep 04, 2015

    By Papri Das

    Footwear is not only a key factor in fashion and style, but a necessity as well. While some buy shoes based on functionality, for others it?s aesthetic and trends that help them decide. Before the explosion of mall culture in India, an average Indian could name only three to four shoe brands here like Bata, Khadims, Ajanta and Paragon. Buying trends were focused more on functionality and branded shoes as style statement was an alien concept.

    However, with the market invasion of bigger international in India, competition for the home grown brands became tougher, and some couldn?t keep their products up to date with the trends. Metro Shoes is one of the few footwear brand that survived the encroachment by adapting itself to the changing trends and demands.

    Starting with a single store in Mumbai, Metro Shoes has grown into a huge brand operating in over six different states and now successfully competes with international labels. Exec Lifestyle caught up with the Metro Shoes chairman Rafique Malik to find out how the company stays on top of its game.

    Excerpts:

    How did you reinvent the brand to draw in more consumers?

    Metro Shoes has a mass appeal but we are targeting the younger generation with our new campaign ? ?Shoes for a New Race.? This campaign was created keeping in mind the new generation who lives on the edge. India is a young country; Metro needed to induct the youth into its brand and hence, we re-invented the brand and came up with this new proposition.

    However, a 7 - 70 year old can be a customer of Metro and will always find something that will suit their sensibilities. We appeal to the young at heart but never lose track of where we came from and who brought us here. Our loyal customers will always find us willing to service them no matter what their needs.

    Do the international shoe labels pose a threat to Metro Shoes?

    Foreign shoe brands offer varieties to the customers that are distinctly different to the offering by Metro Shoes. Our strong position as a local brand and our experience of 68 years of operations has given us an instinctive understanding of the Indian consumer and their needs. Currently India has an average consumption of 2.5 pairs per person, which is very low as compared to other countries, which average about six pairs per person. 

    Foreign brands will increase the scope of consumption, thereby increasing our opportunity rather than diminishing the same.

    What are the ups and down that you witnessed during your tenure as the company?s chairman and which was the most challenging time?

    Any business will have ups and downs. What is important is to see is the opportunity in the hard times. We had our biggest growth spurt in 2008 when the entire retail market was depressed as we could take advantage of attractive real estate markets. We haven?t been the fastest growing brand on e-commerce, but other footwear brands have had a severe impact on their offline sales due to online discounts. Retail is an ongoing challenge to keep up with a changing environment. 

    What are the new fashion trends in the footwear segment? Are you planning any new product launches keeping that in mind?

    Over the last few years, there has been a very distinct migration from formal wear to semi-formal and casual wear. Gen Y breaks all the rules and would rather go to work in a pair of sneakers than wear stiff and formal attire. Hence lifestyle and sporty footwear is a growing category. Digital prints in footwear is also an upcoming trend.

    Has e-commerce and e retail sites affected your sales?

    Customers have been shopping online but at the cost of deep discounting. We have been very cautious not to get caught up in the madness of sale after sale, thereby diminishing our brand equity. E-commerce is generating revenue for us through our own portal, www.metroshoes.net as well as other online platforms. We are using the online channel more as a seamless interaction of our brand with our consumers.

    How is the e-commerce portal faring?

    Metro is growing its e-commerce business aggressively. Currently we retail on our own website www.metroshoes.net as well as Myntra, Flipkart, Amazon, Jabong and Snapdeal. Soon we will also be active on Paytm & Tata portal. Sales are currently growing at 100 per cent over the same period last year. Engagement on Facebook & other social media portals has also grown significantly. 

    When it comes to fashion in shoes, what is your take?

    Men?s footwear has seen a lot of focus on unusual leather finishes such as burnished or distressed leathers. Brogues in various colours, desert boots, and monkstraps are making a comeback. Colours, especially tan and oxblood are growing more popular with men. Velvet covered smoking shoes are also a new trend.

    Women?s wear has seen a very unusual silhouette emerge in the flat form. This is a platform heel that has no curvature. It is slightly more attention grabbing and chunky that most silhouettes seen thus far. Women are also showing an increasing acceptance of buying premium footwear. Where pricing of women?s shoes once had Rs 3000 as a glass ceiling, today women are buying shoes up to Rs 6000 - 8000, if they see commensurate value in the comfort and quality of the product. In terms of colour, dark autumn colours such as marsala and navy blue are doing well this season and nude is the colour that is showing the fastest growth in formal wear.

    There was a recent announcement on Metro Shoes tying up with Crocs. How will this collaboration impact Metro Shoes?

    India offers significant untapped potential for the Crocs brand, and we see a huge opportunity for growth. We see strong brand awareness, increasing demand for Crocs products, and the desire for consumers to engage with the Crocs brand more deeply. We look forward to connecting with these customers and providing them access to the exciting new Crocs collection.

    We would focus on creating the awareness of the salient features of the brand and its exciting portfolio of shoes. Crocs have a fun and casual brand appeal which we will capitalise on.

    Where and by when will these Crocs outlets be launched? How much is the company investing in it?

    Metro Shoes will be opening 30 stores in the first year and take the tally to 100 stores in the next three years. We opened our first EBOs at the Saharaganj Mall in Lucknow, Elante Mall Chandigarh and Viviana Mall, Thane in August. Initially, the major metro cities would provide the biggest market for the brand, however, there are several Tier II and Tier III cities, which have a brand conscious mindset and are looking for casual and comfortable footwear.

    Metro Shoes will be investing Rs 40 crores over the next three years in opening the stores.

    indiantelevision.com Team
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  • "If I do an inventory, I think I own 300 pairs of shoes" : Sonu Sood

    Submitted by ITV Production on Sep 04, 2015

    By Papri Das

    Known for his chiseled body and action packed roles, Sonu Sood is the kind of actor that makes you root even for the villain. (Remember Dabangg?) Given his 'angry young man' image, it comes as a surprise when we found out that he is a self confessed shopaholic. 

    After a two month hiatus from the maximum city, Sood is back in Mumbai and Exec Lifestyle caught up with him at Vogue Fashion's Night Out. Looking dapper in a black on black suit, he soon slipped into the crowd of celebrities inside a popular pub for the after party of the event, but not before answering a short Q&A on fashion with us.

    Excerpts:

    What's your fashion mantra?

    Wear what's comfortable and be confident in it. Don?t follow a fad blindly unless you want to experiment and are down for it. In events like these, you generally see a lot of people decked up for the occasion, but for me this occasion is all about meeting my friends. I was out of Mumbai for a few months and I am going to have a good time catching up.

    Have you ever gone on a shopping spree?

    Although I hold myself back here, but yes, there have been a few instances abroad where I have gone on a shopping spree. There was time during shoots when I over stacked myself with stuff I bought and I had nowhere to store them. Women are often teased for their love for shopping but it is definitely not exclusive to them.

    What do you go gaga over in a store?

    Shoes, shoes and more shoes. I am head over heels for a new pair of shoes. If I do an inventory of my wardrobe, I think there will be around 250 to 300 pairs of shoes at least.

    What type of shoes do you prefer?

    Depends on where I am headed to and what the occasion is. I like the good old classics, but off late I am experimenting with colours and patterns but within my comfort zone.

    Would you go to a party wearing the wackiest pair of shoes?

    Oh absolutely. I sometimes wear bright red converse shoes with formals. But then again, I need to be among people I hang out with.

     

    indiantelevision.com Team
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  • Starbucks hosts first Coffee Championship in India

    Submitted by ITV Production on Aug 28, 2015

    Starbucks hosted a unique challenge called Starbucks Coffee Championship in India, where 150 of the company?s partners competed with each other on their expertise and knowledge of coffee.

    After many regional rounds that tested their coffee skills and acumen, Saili Rane from the Starbucks store at the Mumbai Domestic Airport earned the title of the Starbucks Coffee Champion, while Rubeena Qureshi from Starbucks Bandra, Mumbai and Shikhar Hali from Starbucks Mantri Mall, Bangalore were the runner ups.

    During the finale held in Mumbai, partners competed in four  challenging rounds, which comprised a personal coffee tasting Pour Over session, a bar skill round, which tested their beverage artistry skills and the ultimate Blind Tasting round to test the accuracy of their coffee palate. The last round was an elaborate Q&A round where Coffee Masters were judged on the basis of their proposed presentations to elevate coffee leadership in their markets.

    Tata Starbucks CEO Avani Davda said, ?We?re thrilled to host the first Starbucks Coffee Championship in India. The Starbucks Coffee Championship is a celebration of our unique store partners and their passion and commitment to the brand as well as their coffee artistry.?

    The winners of the India Championship will participate in the Starbucks Regional Championship to be held later this year in South East Asia.

    indiantelevision.com Team
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  • Ties of the Raksha Bandhan kind

    Submitted by ITV Production on Aug 28, 2015

    By Papri Das

    For years Raksha Bandhan has been a symbol of how India upholds the bond between brothers and sisters. This ancient tradition allows sisters to tie decorated threads around their brothers wrists in return for a promise to protect them. It was later relaunched by scholar and Nobel laureate Rabindranath Tagore with a renewed gusto to propagate brotherhood amongst men and women from different religions, and then later the festival got a whole new makeover as we got more and more consumeristic.

    But in essence, Raksha Bandhan remains the same as anticipatory fervours of the festival are felt weeks in advance as shops pop up decking the Indian streets with colourful Rakhis and sweet shops rev up their preparation for the day. It is the perfect time for immediate and extended families to get together and have fun with cousins.

    But luck doesn?t favour all in this regard, especially our busy media executives who are so caught up in their schedules that their chance of a full fledged Raksha Bandhan holiday looks bleak. Take the popular brother sister pair Sajid Khan and Farah Khan from the film industry for example. Farah Khan, who has been religiously tying a Rakhi to her brother as well as Sajid Nadiadwala for years, had to leave the country to shoot a song sequence for Dilwale in Iceland for her upcoming movie this year. And so she celebrated the festival a week in advance before leaving for the shoot. ?It?s unfortunate that Farah won?t be with me this Rakhi but she has already tied Rakhi on my hand a few days back before going for the shoot,? Sajid Khan tells Exec Lifestyle.

    When asked about how he typically celebrates the day, Khan shares, ?Apart from my immediate sisters, I have many Rakhi sisters. While it's true I might not be able to meet them regularly, I do keep in touch with them on a daily basis. I make sure I catch up with them on Rakhi and go out for lunch or something. ?When it comes to Rakhi gifts, Sajid prefers to keep it simple and go with the classics. This year Sajid has gifted Farah a couple of perfumes from her favourite brands.

    Buying a gift remains a complicated process for adman and co-founder of Sideways, Abhijit Avasthi, who has twenty two sisters from either sides of his family, including his Ashima Avasthi - senior creative director at BBC Worldwide. But that doesn?t stop Abhijit from going out of his way to handpick gifts for each of them in accordance with their taste, style and preference.

    ?Raksha Bandhan has always been a special festival for me, since I am the oldest amongst all my sisters. The day usually plays out like a family feature film with all brothers and sisters gathering under one roof and enjoying to our hearts content!? shared Abhijit, jokingly thanking Exec Life for the reminder as he now has to start buying gifts.

    As a child, television producer from Playtime Creations Hemal Thakkar too spent hours deciding on what to gift his sister, Vaishali, who is a popular actress in television industry. Now that she is all grown up, Hemal does it the smart way and instead gifts her in cash. ?Finding a gift that suits their taste is a hard nut to crack and it gets more and more difficult each year. My sisters have all grown up and become independent. I know they appreciate it more when I leave it to them to choose what they want. "When asked what he likes as a return gift, Thakkar shares, ?I have a sweet tooth so my sisters bring me all sorts of sweet dishes and that totally makes my day.?

    Other brother - sister duos in the industry who are known to share a close bond include advertising honcho Piyush Pandey and actress - singer Ila Arun, BAG Films managing director Anurradha Prasad and Minister of Communications and Information Technology Ravi Shankar Prasad, actor Tushar and Balaji Telefilms? Ekta Kapoor and Rose Audio Visuals? Shrishti Arya and filmmaker Goldie Behl amongst others. We wish them all a very happy Raksha Bandhan from the team of Indiantelevision.com.

    indiantelevision.com Team
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