MUMBAI: Cinema tech and video filming equipment leader Arri  has appointed Chris Richter as its new managing director, effective February 2025. Richter brings nearly three decades of experience in the motion picture industry to the Munich-based company.
The appointment follows Richter's swift ascent through Arri’s executive ranks, having served most recently as senior vice president of sales & rental for the Arri group.  He joined the company in 2017, initially establishing and managing its global certified pre-owned programme before taking charge of sales across the EMEAI region (Europe, Middle East, Africa, and India).
Prior to joining Arri, Richter spent over two decades at Eastman Kodak, where he held the position of vice-president motion picture and entertainment, directing sales and marketing efforts across the EMEA and Asia Pacific regions. His tenure at Kodak included strategic postings in the United Kingdom, United Arab Emirates, South Africa, and Bulgaria.
Throughout his career, Richter has demonstrated particular expertise in sales strategy, new business development, and team leadership. At Arri, he played a pivotal role in expanding the company's high-end camera systems and lighting solutions business, managing multinational teams across diverse geographical territories.
"I'm humbled and honoured to start this new position as managing director at Arri," Richter said of his appointment. 
His elevation to the top role comes at a time when the century-old company continues to innovate in professional camera and lighting technology for the global film industry.