MUMBAI: Three days from today and a whole new bunch of TV sets with a new type of operating system are slated to launch. Reliance Jio, the technology arm of Indian conglomerate Reliance Industries, has unveiled JioTele OS, a new operating system for affordable smart televisions, which will hit stores on 21 February.

The platform, designed specifically for Indian viewers, will debut through partnerships with television manufacturers Thomson, Kodak, BPL and JVC. Jio says the system will offer artificial intelligence-powered content recommendations and support multiple Indian languages.

The company's president of technology claims the platform will deliver lag-free 4K streaming and seamless integration of television channels, streaming apps and cloud gaming services. A unified remote control will manage all content sources.

This launch follows Jio's recent merger of JioCinema with Disney+ Hotstar to create JioHotstar, expanding its streaming content library. The platform is expected to integrate JioGamesCloud, allowing users to access high-end games without requiring powerful hardware.

The announcement comes amid growing demand for connected television services in India, with approximately 35 million households currently using smart TVs. Jio plans to roll out regular software updates to maintain compatibility with new apps and enhance security features.

Additional television manufacturers are expected to adopt the platform later in 2025, though specific pricing details remain under wraps until the official launch next week.