MUMBAI: Exset India has got a new director. Exset BV, the Netherlands based broadcast solutions company, today announced that it has promoted its regional director- South Asia, PK Acharya to director Exset, India. Based in New Delhi, Acharya in his new role will be responsible for Exset’s business activities in India and will be reporting to Exset BV CEO in Netherlands.

“The Indian market is very crucial for the Exset’s Global market share. Acharya with his vast experience in the Indian broadcasting market brings on board his understanding of India’s digital TV market. Along with his team he is expected to establish Exset’s business foot-print in India,” said Exset BV CEO Alex Borland.

A graduate in Economics and MBA in marketing, Acharya has over 25 years’ experience in the communication and Cable TV industry. His network includes long standing personal and professional relationships with policy makers, all India distribution channel and the last mile owners in the Cable TV and internet data space.

In the past, Acharya has been associated with companies like NG Technologies (NIG), Midas Communication Technologies, Sky Merchants, Hotwire, Genus Power Infrastructure, DEN Networks and Tripleplay Telecom. 

“India holds great opportunity for me. Exset is a dynamically thinking company with unique solutions in Digital Monetisation System (DMS) very applicable to the Indian broadcast industry which will enable the operators to increase their ARPU. Exset has a great product in DMS and a great support team, which we will expand over the next few months. I look forward to contributing to the industry with whom I have worked over the past 25 years,” said Acharya.