MUMBAI: India’s Smart TV market just got more interesting. CloudTV, the country’s first certified Smart TV OS provider, has welcomed JioTele OS to the landscape with flair. Developed by Mumbai-based CloudWalker Streaming Technologies, CloudTV has built a strong foothold with 12+ million users, 250+ Smart TV brands, 100+ app partners, 200+ content partners, and 25+ manufacturing partners across India.
In a statement filled with both excitement and confidence, CloudTV COO & co-founder Abhijeet Rajpurohit shared his thoughts via Linkedin on this latest industry shake-up. “We look at this as a market opening opportunity (Jio effect). The Smart TV market in India will expand, and the dependency on set-top box hardware to deliver operator services will shrink further,” he noted.
CloudTV sees itself as a pioneer of the Independent OS Era, a space where operating systems stand on their own without being tied to proprietary content apps. “CloudTV is probably the only OS in India without its own content app, and we will continue to serve our goal—bridging the gap between consumers and content discovery without any discrimination,” Rajpurohit added.
In a world where foreign tech giants often dominate the conversation, CloudTV takes pride in its homegrown roots. “I’m glad it’s an Indian company and not another foreign player doing a favour to Indian brands,” Rajpurohit remarked.
With JioTele OS entering the space, the Indian Smart TV industry is poised for rapid transformation. Experts predict that competition will drive innovation, leading to better features, improved user experiences, and greater accessibility for consumers.
CloudTV’s warm reception of JioTele OS signals a more collaborative and growth-oriented approach rather than a turf war. For consumers, this means a broader choice of Smart TV experiences, enhanced content discovery, and fewer restrictions when it comes to accessing digital entertainment.
With 200+ TV brands already powered by CloudTV and a growing ecosystem of OTT and FAST (Free Ad-Supported TV) services, the platform is already making waves in the industry.
As CloudTV playfully put it: “Welcome Mota Bhai, ab ayega maza.” The future of India’s Smart TV market just got a whole lot more exciting.
