MUMBAI: AT&T will market and sell DirecTV‘s service as a co-branded satellite television offering from 1 February 2009. As per the new agreement, AT&T/DirecTV customers will get DirecTV programming packages, with the benefit of a discount for bundling their wireless, home phone and broadband services with AT&T. |
"Our focus is on providing customers with a better TV experience than cable," said AT&T VP-video and entertainment Jeff Weber. AT&T is in satellite agreement with Dish Network till 31 January and had made it clear that it will not be renewing its five-year partnership with Dish. The partnership lets AT&T compete with cable companies’ “triple play” plans in markets where AT&T, the nation’s biggest phone company, does not have its own television service. |
"Our agreement with AT&T will provide opportunities to thrill consumers with a suite of bundled entertainment and communications services at home and on the go," said DirecTV chief sales and marketing officer Paul Guyardo. |
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