MUMBAI: UK pubcaster the BBC‘s commercial arm BBC Worldwide and BBC World are partnering with online retail giant Amazon.com in the US to provide nearly 400 hours of content for Amazon Unbox- a new digital video download service.

BBC programming spanning genres including comedy, drama, science fiction, documentaries and news will be available to download to rent, with numerous titles making their US digital premiere.

Customers will be easily directed to BBC content through various routes. In addition to being able to seek BBC content using the Amazon Unbox search engine on the home page, various BBC links will also be featured on the home page to take customers directly to dedicated BBC pages.

BBC Worldwide VP, programme management and digital media, Americas Beth Clearfield, says, "We are confident that Amazon customers will enjoy discovering new BBC programs as well as finding their favorites via this new technology, and will be enthralled by the breadth of BBC programming now accessible to them on Amazon Unbox.

"We continue to explore different avenues to share our content with an expanding audience, and are delighted to participate with Amazon.com in the launch of this exciting new platform."

BBC Worldwide director digital media, Simon Danker says, "We are thrilled to be part of this service and the growth of BBC Worldwide‘s Digital Media business is a key part of the company‘s overall strategy. Following this deal, we‘ll be working with partners globally to maximise our presence in this arena."

Key titles from BBC Worldwide making a digital premiere in the US include shows like Little Britain, Keeping Up Appearances, League of Gentlemen and Yes, Minister. There wil also be Jane Austen period dramas Emma, Mansfield Park and Jane Eyre as well as documentary series Blue Planet, Life of Birds and Walking with Dinosaurs. There will also be drama series such as House of Cards and Miss Marple.

Other titles include Ripping Yarns and Shakespeare with Macbeth, A Midsummer‘s Night Dream and Romeo & Juliet plus BBC titles from Independents such as Coupling (Hartswood Films), Ballykissangel (BallyKea/World Productions)and In The Footsteps of Alexander The Great (Maya Vision).