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MUMBAI: Bennett Media Worldwide (BMW) has licensed select productions from its vast library of high-definition programming to Microsoft Corp. for the company’s Xbox 360. |
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Included in the programming slate from Bennett are series like Bikini Destinations, The Wild Side, and The Extremists. |
BMW is the latest programming supplier to launch content on the Xbox 360 platform, joining a stellar list of entertainment distributors that includes CBS, MTV Networks, Paramount Pictures, Turner Broadcasting System Inc. (TBS Inc.), Ultimate Fighting Championship (UFC) and Warner Bros. Home Entertainment.
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Together, the content companies are responsible for delivering an initial line-up of more than 1,000 hours to the vast community of Xbox 360 gamers, asserts an official release. |
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Bennett Media Worldwide president Paul Rich said, "With Xbox 360, Microsoft is leading the way in integrated game playing with entertainment and at the same time building a unique bridge for producers to connect directly with this extremely important consumer marketplace. We are delighted to be a part of this exciting new entertainment platform." |
