MUMBAI : Clevertap, the all-in-one customer engagement platform, has earned a spot in the latest Gartner Magic Quadrant for personalisation engines as a niche player. Recognised for its completeness of vision and ability to execute, the company continues to push boundaries in AI-driven personalisation, helping brands craft more meaningful and data-driven customer experiences.

Clevertap’s personalisation suite offers an AI-powered approach to customer engagement, integrating a customer data platform (CDP), analytics, experimentation, and orchestration across key digital touchpoints. The company claims its solutions improve conversion rates by up to seven times, allowing brands across industries such as finance, retail, and entertainment—to deliver meaningful, tailored experiences.

Clevertap co-founder & chief product officer Anand Jain commented, “Being included in the Gartner Magic Quadrant for personalisation engines is a proud milestone. We believe this recognition validates our commitment to innovation, particularly through our AI-powered features like auto-routing journeys (IntelliNode) and emotionally intelligent messaging (Scribe). Our mission remains to help brands scale engagement across channels while driving measurable growth.”

The Magic Quadrant evaluates industry providers across four categories: Leaders, challengers, visionaries, and niche players, offering insights into a rapidly evolving market.