MUMBAI: US media conglomerates News Corporation and NBC Universal have announced a comprehensive, multi-year content and distribution agreement with CNET Networks for their online video joint venture. The venture which looks to provide an alternative to the video social networking site Youtube will launch in a few months time.

CNet, which owns web properties such as TV.com, GameSpot and CNET.com, will provide thousands of clips to the new destination on a non exclusive basis. In addition, CNET Networks has also agreed to distribute the new site‘s library of licensed content, adding its 129 million unique monthly users to the reach of the News Corp, NBC Universal venture.

NBC Universal chief digital officer George Kliavkoff says, "A pioneering online media company, CNet Networks has long understood the value of creating richer, more authentic experiences online. We are delighted that they will be joining us as both a content provider and distributor, ensuring that we continue to add to the depth and breadth of premium video available on our site and on our video network. In addition, we further extend the reach of our protected content to their highly engaged user base."

CNET Networks CEO Neil Ashe says, "CNet Networks is proud to be the first online-focused content company to offer its original video to this new venture. We are excited to bring video from NBC Universal, Fox, and other high - quality content providers to our users. This relationship further demonstrates our commitment to creat ing an engaging online experience at our market-leading brands.

The video site will feature thousands of hours of full-length TV programming, clips and movies, representing premium content from close to twenty networks and two major film studios. The announcement is the second non-equity content agreement for the venture. Recently, Comcast joined as a non-exclusive content provider and agreed to contribute content from E!, Style, G4, Versus and Golf Channel.