MUMBAI: Tata Consultancy Services (TCS) has bagged a juicy contract extension with Coop Danmark, continuing to power the digital backbone of Denmark's retail heavyweight across its 900-plus stores.
The Indian IT behemoth will keep its hands on the technological tiller of Coop's SAP S/4HANA enterprise resource planning system, a partnership that's already been cooking for five years. In today's retail pressure cooker, with penny-pinching shoppers scrutinising every price tag, this digital alliance aims to streamline operations and spruce up customer experiences.

"We are building the Coop of the future," declared Coop Danmark CTO Lars Ole. "Our digital transformation must continue if we're to create a shopping experience that keeps our two million members coming back for more."

The collaboration, one of the Nordic region's most substantial tech implementations, has already standardised business processes throughout Coop's retail operations. Now the partnership is set to beef up with artificial intelligence and machine learning capabilities while trimming the fat from operating costs.

TCS retail business head Abhijit Niyogi said: "We are proud to extend our partnership with Coop Danmark and support the critical core function of their retail business."

For TCS, this deal is another feather in its Nordic cap, where it currently deploys over 20,000 staff supporting regional heavyweights. The company has clearly not been resting on its laurels, having scooped the #1 spot in customer satisfaction and nabbed a Top Employer award from the Top Employers Institute.

As supermarket wars intensify across Europe, this technological union seems determined to keep Coop Danmark fighting fit in the battle for increasingly fickle shoppers' loyalty.