MUMBAI: Food and lifestyle channel FoodFood has further strengthened its international presence and signed a deal with Pearl Media Group Ltd (PMG).

Under the deal, the channel will be available globally on digital platform JadooPLUS with the exception of USA and Canada.

FoodFood channel promoter Sanjeev Kapoor said, "We are very happy to partner with JadooPLUS™ as it lets us take our content to the largest international base of South Asian viewers. FoodFood channel is to offer Indian viewers 360 degree food entertainment which can be enjoyed with family. Tying up with PMG allows us to offer the Indian Khushi Ki Recipe to other parts of the world."

PMG co-founder and VP of content acquisition and distribution Sumit Ahuja said, "We are very excited to join hands with FOODFOOD, the only food specialty channel in India. This gives us an opportunity to expand our portfolio and introduce Indian food to our viewers."

FoodFood was recently launched in Canada on Rogers Cable network. It is also available in Qatar through Asia Plus package on the QTEL QATAR Mosaic Platform. The channel also has a presence in UAE.

JadooPLUS™ consist of Live TV and On-Demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.