MUMBAI: The Financial Times has partnered with HTC for the launch of HTC BlinkFeed, a news aggregator available on the new HTC One smartphones devices, offering select FT content for free.

HTC BlinkFeed brings content to the device’s home screen, enabling users to see content that is most interesting to them without having to open a series of apps. It offers instant access to a continuous feed of aggregated content, including daily blog posts and videos from the Financial Times.

A limited amount of FT content is free, but readers will have to register and subscribe if they wish to read further articles.
FT.com MD Rob Grimshaw said, "This move supports the FT’s successful channel neutral strategy, offering our readers flexibility and freedom of choice in how they choose to receive our content. As well as being on HTC BlinkFeed, FT content is available on News Republic, the multi-platform news aggregator app from personal mobile media company, Mobiles Republic. Mobile is an important channel for the Financial Times, driving around a third of traffic to FT.com and 15% of subscriptions."

The FT web app, launched in June 2011, now has more than 3.5 million users. The FT Windows 8 app launched in August 2011 and extended the FT’s mobile footprint across all three major tablet platforms (Windows, Apple and Android), giving readers more flexibility in accessing FT content.