MUMBAI: Galleon Entertainment, the UK-based intellectual property owner, developer and manager, is taking its multi-platform entertainment property Apollo‘s Pad to this month‘s television trade event MipTV 2007 in Cannes, France.

The aim is to sign up regional partners for online, mobile and TV broadcast deals

The all-new multi-platform property set for launch online, on mobile platforms and on air later this year has gone into production. The comedy animation series uses breakthrough animation technology to revitalise everyone‘s favourite songs in a way that can be broadcast through online and mobile platforms as well as through traditional channels such as TV.

Apollo‘s Pad takes classic music tracks and by adding humour and animation reaches a whole new young audience of 16-34 years old. The show has the format of the Muppet show with the humour of the Simpsons. Each episode features two minutes of gag based comedy followed by an animated music video which features a classic hit re-recorded to reach a new audience. The first episode will feature the song I‘m a believer, the classic Monkees hit.

The episodes are set in an animated live music venue, called Apollo‘s Pad, where each character is the personification of a music genre. Each episode follows the adventures of the king of disco dudes, club manager Hudson and the bunch of music loving maniacs that work and perform in Apollo‘s Pad.

Galleon Entertainment is also launching Apollo‘s Pad on apollospad.com, a content rich website that will provide streaming, premium downloads and user generated content.

Galleon Holdings CEO Stephen Green says, " "Apollo‘s Pad has multiple revenue streams and over time, it will extend into traditional licensing and merchandising formats including apparel and gifting", added Green. "MIPTV gives us the perfect opportunity to forge relationships with TV, online and mobile partners throughout the international and regional arenas."

Galleon Entertainment had signed an exclusive agreement with Sony BMG Music Entertainment (UK) at Mipcom 2006 to develop and launch Apollo‘s Pad. The comedy animation series is being produced by London-based Good Story Productions with animation from Canada-based Copernicus Studio in Halifax, Nova Scotia.