MUMBAI: Hungama Mobile in association with T-Series launched the Kar Le kar Le Koi Dhamaal music for mobile. This is the first time in Asia that the music will be available for downloading on mobile before it is available in music stores.

Several other add on features like ‘Full Music‘ monophonic ringtones, polytones, ringback tones wallpaper will also be available, suitable for every type of mobile phones.

The star at the launch of the music was ofcourse Shah Rukh Khan who has performed in the music video. Talking about the product he said, "When I personally downloaded the music it was a great experience hearing it on my own phone. Hungama Mobile is providing a new platform by giving a new experience to the audience. The Gen X is definitely going to be excited with such exciting features and I can say now mobile will be the next new destination, for music."

Hungama Mobile managing director and CEO Neeraj Roy said, "We sincerely appreciate the support of Shahrukh, who in his own way encouraged this step. Experiencing the success and looking at the potential in mobile content market, we are delighted to partner with T-series. Through this initiative we can reach out to a vast audience across the globe."

Speaking on the occasion T-Series managing director .Bhushan Kumar said, "Considering our long association with Hungama Mobile, we are delighted to take it one step further for the mobile content industry. Seeing the success of previous projects like the Krrish, added to which this time we have SRK himself. This combination makes us confident of this initiative being a great success!"

Hungama Mobile also owns Bollywood portal, www.indiafm.com and has worked on over 1000 films on the mobile and the online space.

To download the music one can SMS SRK to 4646 and it will be made available through Hungama Mobile distribution network with over 77 Wireless Carriers in 30 plus countries.

Hungama Mobile has exclusive worldwide rights to India‘s largest music label T-Series and in addition has over 100 content alliances with companies as diverse as Warner Bros, Sony Pictures etc.