MUMBAI: Hurray! Holding Co., Ltd., a leading Chinese firm in wireless music distribution and other wireless value-added services has announced its decision to enter into a partnership agreement on wireless value-added services with MTV China.

Under this agreement, Hurray! will become the official partner for MTV China to deliver wireless value added services to MTV audience interactive with MTV programs, states an official release.

Commenting on the development, Hurray!‘s chairman and chief executive officer QD Wang said, ‘‘We are pleased to establish this important partnership with MTV China. Our wireless value-added services users have remarkably similar demographics with MTV audience. This partnership will not only give both companies a new way to better service its customers, but also further strengthen Hurray!‘s leadership in music related wireless products and services. We look forward to bringing best wireless music experience to MTV audience in China.‘‘

Hurray! offers music and music-related products such as ringtones, ringbacktones and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a range of other wireless value-added services to mobile users in China, including games, pictures and animation, community and other media and entertainment services.