MUMBAI: ibibo.com, an entertainment and talent based social network service, has launched ‘iVideostar’ with an aim to provide the youth a platform wherein they can display their dancing talent by uploading their own videos. |
The company has tied up with Bollywood choreographers, Bosco and Caesar, whose recent films include Singh is Kinng, Race, Golmaal Returns and Jab We Met. Bosco and Caesar, along with the ibibo.com community, will choose the five best dancers from the platform, groom and train each one of them, and create their exclusive music videos. ibibo.com CEO Ashish Kashyap says, "The youth of India have a huge need to express their talent and are hence seeking an avenue to showcase their ability and get an audience and recognition. ibibo.com meets this need by leveraging its social networking platform for talent initiatives such as ibibo iVideostar." |
In an attempt to promote this initiative, Bosco and Caesar have appeared in a television commercial.
The subscribers across India can upload their videos dancing to any song in any language, shoot using their mobile phones or camcorders and create their personal profiles. |
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