MUMBAI: IDEA Cellular Ltd an Aditya Birla Group cellular company, has announced the launch of simple to use push based e-mail service called Easy Mail.

This personalised email solution targets all customers who have GPRS enabled handsets. Its a clientless service with which any individual or enterprise subscriber can access emails as an MMS on their handset anytime anywhere, asserts an official release.

With Easy Mail, any IDEA GPRS subscriber can access his personal emails with all features like reply, forward with free POP3 access and no hassles on infringement of security. The service can be customised to receive emails from select recipients only.

Commenting on innovation Idea Cellular Ltd chief marketing officer Pradeep Shrivastava said, "Easy mail is an exciting product for those of us who wish to remain accessible on the move. The product does indeed redefine email access and provides an easy to use interface for every IDEA GPRS user. I am certain that Easy Mail will prove beneficial especially to our small and medium enterprise customers."

Easy Mail has been priced at Rs 3 for all outgoing emails and Rs 1 for incoming emails. To get started, all a customer needs to do is to type an MMS ‘GET’ and send it to 2222. All MMS’s sent and received from 2222 will be toll free.

Easy Mail‘s helpful features include several simple to use commands:

- HELP: Provides help on commands and their use.

- STOP: Temporarily stops all e-mail from being pushed to the mobile phone

- START: Resumes e-mail push

- ALIAS: Creates a personalised e-mail address for your mobile number

- FROM: Sets the name and address that appear on your outgoing mails.

- SET: Generates a WAP push to view and configure your settings

Idea also offers other push based e-mail services like Idea Mail, targeting business users using any range of the Symbian and Windows enabled mobile devices with GPRS connectivity. This service offers true push technology with real-time synchronisation of mail on mobile devices with the corporate email server, adds the release