MUMBAI: Mauj Telecom, mobile value added services company has announced the appointment of Manoj Dawane as chief executive officer.

In his new role, Dawane will run the day to day business affairs of Mauj Telecom and will work with Anupam Mittal and the senior management team to keep the company on its aggressive growth path while expanding into international markets, informs an official release.

People Group CMD Anupam Mittal said, “Within a short span Mauj Telecom has carved a significant niche for itself in India in the mobile value added services industry and as we scale to the next level - operational excellence, disruptive innovation, and an unflinching focus on discovering customer needs is what we will need to distinguish ourselves.  Manoj’s vast experience in the telecom and software industries in senior marketing and operational roles will be a key asset in this strategy.  I look forward to working with him.”

Prior to joining Mauj, Dawane led the Western U.P. and Uttranchal circles for Airtel.  He has also held the chief marketing officer position for Airtel’s Mumbai circle previously and brings with him a total of 15 years of telecom and software industry experience.

Mauj Telecom is part of People Group, which also owns Internet businesses (Shaadi.com, Fropper.com and Astrolife.com,) as well as entertainment businesses under People Interactive and People Entertainment.

Founded in 2003 by Anupam Mittal, Mauj Telecom  works closely with Telecom operators in India and is focussed on developing products and services that enable mobile music, mobile gaming, mobile commerce and mobile marketing. Mauj Telecom develops services on platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode.