MUMBAI: MixRadio is planning to roll-out its music streaming service to Asian consumers by expanding across Android and IOS platforms. The company has also inked a new partnership with HTC.
Known for its ease-of-use and highly personalized music streaming service, the free MixRadio app can now be downloaded from app stores in India, Singapore, Malaysia, Indonesia, Thailand and Vietnam.
Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by mobile messaging service, LINE, enabled it to launch on Android and iOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive growth in the Asia Pacific region.
Speaking at Music Matters in Singapore, MixRadio vice president for APAC Jamie Robertson said, “We’re excited to be bringing our personalized and easy-to-use music streaming service to a huge new audience in the Asia Pacific region. For many people this will be the first time they have been able to experience MixRadio. We’re confident they will love the simplicity of the experience, the quality of the personalization we deliver as well as the offline mode which is a unique offering in our industry that lets you take your music anywhere and avoid high data charges.”
We are already available in 31 countries and have been developing and improving our personalized music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone.”
In its new co-marketing partnership with HTC, MixRadio will exclusively provide music updates for HTC’s BlinkFeed, providing personalized music news tailored to the users’ music tastes.
HTC EMEA president Phil Blair said, “HTC is a pioneer in providing top quality audio experiences via mobile. We were the first smartphone company to combine dual stereo speakers, a finely tuned sound profile and Dolby decoding technology to deliver an end-to-end multi-channel audio solution, HTC BoomSound. The MixRadio partnership is the latest example of HTC investing in delivering rich audio experiences, helping us bring completely personal and relevant music news to our users, so they never miss out on the latest releases and mixes of the music they love.”
MixRadio also offers thousands of curated mixes created by a global team of music experts, and by international stars. Unlike many free music streaming services, MixRadio lets users listen to offline mixes on the move.
