MUMBAI: NDS, which provides technology solutions for digital pay-TV and RaySat Broadcasting Corporation (RBC), has been chosen by RBC to enable the secure delivery of AT&T CruiseCast mobile TV service, a new source of entertainment for people on the road.

The AT&T CruiseCast service will provide 42 channels, 22 satellite TV

and 20 radio channels to the rear seat entertainment system.

The complete NDS solution for RBC includes VideoGuard conditional access technology, MediaHighway middleware and electronic programme guide (EPG). These solutions ensure that AT&T CruiseCast services are securely delivered to subscribers and enable RBC to expand services for its subscribers in the future. NDS will additionally provide end-to-end system integration services to RBC, and its EPG will be implemented in the in-car receiver.

The AT&T CruiseCast mobile TV service will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch. The AT&T CruiseCast service will enable families, commuters and mobile professionals to watch the same type of television

in the rear seat entertainment systems of their vehicles.

The AT&T CruiseCast service was created through the collaboration of RBC and telecommunications company AT&T. RBC, a privately held US company, is working with the business development group at AT&T to introduce the new product to the marketplace. The service will be available this Spring.

NDS Americas VP, GM sales Jesper Knutsson says, “NDS provides content security and advanced applications for our customers around the world, and this collaboration means that we are able to extend that delivery from the living room to family vehicles."

“NDS has demonstrated its clear expertise in the global digital TV solutions market, so selecting them as our partner was a natural choice. With the combination of RBC, NDS and AT&T, consumers will be able to enjoy a remarkable in-car live TV experience,” RBC COO Michael Grannan adds.