MUMBAI: The Barcelona based entertainment production and distribution company, Neptuno Films and the Spanish based Portal Latino, a subsidiary of Sociedad Digital de Autores y Editores SDAE, have joined forces to greenlight a new IPTV kids channel in Spain named El Gato Feliz (Happy Cat).

The channel will be launched on 28 September, 2006 and will reach subscribers of Orange for their telephony, internet and IPTV new television services in Spain.

Neptuno Films has set up a division to handle all the editorial content and programming supply both from its animated programming and international acquisitions.

The company line up will include some of the international hits of Neptuno, a variety of new animated movies as well as his portfolio of existing series and international co-productions.

SDAE‘s Director of Broadcast Strategy Sydney Borjas said, "We are thrilled to be working with such a passionate team at Neptuno. They have brought to us a unique opportunity to reach quality children‘s programming through their marketing efforts. We look forward to building a strong long term co-operation via our new common endeavours."

Sociedad Digital de Autores y Editores is a subsidiary of the performing rights society SGAE, Sociedad General de Autores de Espa?a. Among the responsibilities, the company will put together all technical aspects related to transfer of the content to Orange broadcast operation.

Orange is expanding the operations as the second major telephone operator in the Spanish market and IPTV content is a key area in order to attract a potential audience looking for new and innovative broadcast alternatives.