MUMBAI: UK media regulatory watchdog Ofcom has rejected an appeal by Greystone Media in relation to a decision by the Authority for Television On Demand (ATVOD) – which is responsible for regulating the editorial content of certain on-demand programmes services.

On 26 April 2011, ATVOD determined that Greystone Media’s business channel was an On-Demand Programme Service and therefore subject to regulation under Part 4A of the Communications Act 2003.

Greystone Media appealed this decision on 6 February 2012. As the appeal body for ATVOD decisions, Ofcom assessed the case and has found in ATVOD’s favour, deciding that the service did fall within the scope of ATVOD regulation. This decision relates to the content on the business channel at the time of ATVOD’s original determinations.