MUMBAI: With a few days to go for the start of the cricket World Cup Indya.com which is hosting the official website has announced the launch of the song for the event.

It can be heard at www.cricketworldcup.com.

The song has been conceptualised and performed by a trio of Caribbean artistes who have fused their talents to produce the ICC Cricket World Cup 2007 Official Song.

The song called The Game of Love and Unity has the voices of Jamaican-born Shaggy, Barbadian entertainer Rupee and Trinidadian Faye-Ann Lyons.

ICC CWC 2007 marketing manager Damon Leon says, "The Official Song has had the input of a number of Caribbean and CWC stakeholders and I think the Event and the region will have a song of which they can be proud,".

The regional agreement for digital services has been reached in the frequency bands 174 - 230 MHz and 470 - 862 MHz. It marks the beginning of the end of analogue broadcasting.

The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some countries preferred an additional five-year extension for the VHF band (174-230 MHz).

"We have been looking forward to launching the song to the world and embracing it as part of the spirit and identity of ICC Cricket World Cup 2007. The release of the song will herald a burst of promotional activity as we move towards the tournament."

Rupee said, "It is a pleasure working on such a magnificent project. We are going to showcase the best of the Caribbean to the world, including our diverse creative talent and our hospitality when we host the tournament."

A host of executives from the music and recording industry, CWC stakeholders, officials from the Trinidad and Tobago and Guyana Local Organising Committees (LOC), sponsor and media representatives attended the song launch in Trinidad. The evening Indiya.com says was an indication that the World Cup would not only bring sporting action to the world but also a display of Caribbean creativity as well. Guests were afforded the opportunity to mingle prior to the start of the launch, which comprised a live performance of The Game of Love and Unity, several speeches and a fashion segment showcasing Official ICC CWC 2007 merchandise.

Rupee is the lead composer of the ICC CWC 2007 Official Song. Driven by his unique musical style which has created hits such as Jump and Tempted to Touch, the popular composer and performer brings a blend of urban-influenced Caribbean music to this historic track.

Shaggy is best known for his hit singles Oh Carolina, It wasn‘t me, Angel and many others. Shaggy has been one of the biggest crossover successes in dancehall reggae and brings his inimitable, distinctive style to the Cricket World Cup‘s Official Song.

Faye-Ann Lyons had a Trinidad and Tobago Road March winning song Display.