Mumbai: Onsitego, India's leading device care company, has announced its partnership with Hardik Pandya, India’s cricketing sensation. Hardik Pandya will be the new face of the brand and will help Onsitego expand the device protection category in India.

Onsitego has been the flag bearer of the device protection category for over a decade in India. The company has covered more than 1.5 crore devices through its extended warranty & damage protection plans. As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 per cent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

By joining hands with Hardik Pandya, Onsitego aims to improve consumer awareness about the benefits of device protection plans. The combined impact of Onsitego’s presence across over 10,000 retail stores & Hardik’s influence amongst consumers will fuel the next stage of growth in the device protection market.

Commenting on the strategic partnership, Onsitego Founder & CEO Kunal Mahipal said, "We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership & excellence in cricket, Onsitego embodies leadership & excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best in class service experience to consumers across the country."

Hardik Pandya, vice captain of India’s white ball cricket team, said, "As a consumer, I understand the pain whenever a device does not work properly & we all need a reliable partner like Onsitego to take care of them.”

“I look forward to being a part of this exciting journey & contributing towards Onsitego's mission of delivering WOW experience to all customers.” added Hardik, who is exclusively managed by RISE Worldwide.