MUMBAI: Pixion, the postproduction arm of Century Communication Limited (CCL), has roped in David Crawford to spearhead its VFX team in India.

Crawford is the man behind Hollywood Blockbusters like Spiderman, Titanic, Mission Impossible 2, XXX, Vanilla Sky among others. He has over a decade long experience in Hollywood, advertising and post- production. He has also worked on ad films for brands like Nike, Volvo and Burger King among others.

Pixion CEO Naresh Malik said, "David who has worked on International visual effects magnum opus projects, will strengthen our capabilities manifolds. With such great initiatives going in hiring best of the talent, we are sure to impart in the required direction for the company to deliver on the consistent growth trajectory".

Pixion is working on around 40 films under various banners to be released in coming six months and around 80 films are in the pipeline for the year ending 2008, according to a release.

The past few years have seen a marked increase in high-end post production in Asia and especially in India. This trend is the result of three main factors. One is the paradigm shift for high quality production of content for domestic markets. Another is the cost advantage of outsourcing post production to India. There is also the crossover phenomenon - the production of Asian content for international markets, states an official release.