MUMBAI: Global digital media and technology firm, deltatre, and, Prime Focus Technologies (PFT), the technology arm of media and entertainment industry services leader Prime Focus, have engaged in a partnership agreement after successfully delivering their first joint project in India, the launch of starsports.com.

PFT‘s award winning Clear Hybrid Cloud technology platform and digital content services can now be integrated with deltatre‘s digital media technologies including their market leading CMS, Forge, and world renowned data integrated video application, Diva.

PFT Founder, President and CEO Says Ramki Sankaranarayanan said, "Our customers have been urging us to develop a solution that effectively addresses their need for Over The Top (OTT) platforms and an enhanced consumer experience. We are thrilled to join hands with deltatre to offer our customers a solution that will allow direct consumer outreach and enhanced viewer experience. In this area we are targeting a business of Rs. 100 crore in the next three years."

PFT and deltatre have shared local human resources to ensure both teams understand the technologies and have the expertise across the relevant platforms, allowing the best possible coordinated solutions for clients.

"This new partnership with PFT and our successful Starsports.com project marks our entry in to the Indian market. By working so closely together, our companies benefit from sharing international experiences and knowledge while providing local manpower and expertise to our clients," says deltatre CCO Paul Bristow.

The working relationship between the two media companies will provide clients with the most innovative digital solutions using an efficient global workflow at competitive local rates.