MUMBAI: Radio Mirchi will now share its morning offering Mirchi Bioscope with Times Now every Saturday. Hosted by RJ Jeeturaj, the sharing of content is aimed to take the show‘s popularity to a national audience.
Mirchi Bioscope started by RJ Jeeturaaj two years ago, is a capsule on movie reviews. Jeeturaj hosts Total Filmy and Mirchi Movie Bioscope.
Jeeturaaj said, "I wish to share my passion for movies with all of India. I believe in bringing my own personality to the review - it is not politically correct, it is not heavy on technical baal-ki-khaal, or preachy. But its done with the same spirit that Bollywoood reflects and whether the film worked for me or not. I hope to reach out to a nation wide audience through Mirchi Bioscope on Times Now, and have as much fun on this as I do."
Radio Mirchi senior VP marketing Kaushik Ghosh said, "Jeeturaaj is a larger than life persona on Radio Mirchi. The energy and enthusiasm that he brings to his shows on Radio Mirchi, Total Filmy, Club Mirchi and Mirchi Bioscope, is almost contagious. Looking at the massive response that we get from listeners to his unique style and his credibility even with the Bollywood fraternity, we decided to take the Mirchi Bioscope to the national audience. We are delighted with the tie-up with Times Now."