MUMBAI: When the international consumer electronics trade show IFA opens its doors in Berlin on 1 September, 2006, visitors will experience the look and feel of the new world of television at the Siemens Communications booth.

Siemens says that with its mobile TV service via DVB-H, customers of communications companies can be more than just passive viewers of TV programs on their mobile phones. The company says that with services such as music voting, it is easy to let consumers have a say in shaping what they watch. IPTV in HDTV will mean a new era of home media use.

The living room media center is supplied with programming from the Internet via DSL and has an intuitive user interface. At IFA Siemens will be using the example of the Dutch carrier KPN to show how an IPTV interface works.

Traditional television Siemens says is entering a new era. Mobile TV and IPTV offer network operators a way to compensate for the drop in revenue stemming from falling prices for voice connections in wireless and fixed networks and to win customers with new media offerings. At IFA 2006 Siemens Communications will show how the new offerings can be structured and how the technology behind them works.

Mobile TV via the DVB-H standard enables mobile operators to offer services. They include interactive television programs that let viewers participate in votes and surveys, access to information in the Internet at a click of the mouse, interactive games for several players and real-time traffic reports that integrate navigation systems are just a few examples.

While the market for Mobile TV is still in its infancy, market researchers at Informa believe that by 2011 some 210 million people around the world will be using their portable devices as interactive TV sets and that around ten percent of all mobile handsets will have a TV receiver integrated in them.

At IFA, Siemens will show that its own mobile TV solution already runs on a wide range of common mobile phones (e.g. BenQ-Siemens, LG, Samsung), on PDAs with special SDIO cards and on state-of-the-art UMPCs from Samsung with Intel technology – perfectly and in high quality. Siemens will be showing programs from various broadcasters in Berlin, including RTL Television, nt-v and Super RTL.

Stefan Schneiders who is an expert for Mobile TV at Siemens says, “One thing is sure - carriers are very interested in tapping new revenue streams and winning their customers for trendy services that offer added value. Initial results from field trials, for example in Spain, show that Mobile TV has what it takes to fulfill the expectations of carriers and their customers.”

Siemens will be showcasing the IPTV offering of its Dutch customer KPN at IFA 2006. KPN customers in the Netherlands who have a DSL connection can receive TV from their phone socket and use numerous additional services such as a personal video recorder or TV of Yesterday. In Berlin, visitors will be able to try out KPN’s user interface, as well as getting an impression of how intuitive and simple the user guidance is from other examples, and discover that PC expertise is by no means a must.

They can also see what TV via DSL in high-definition quality using the compression standard H.264 looks like. Siemens says that it is committed to open standards for IPTV via HDTV. That also goes for the set-top boxes that are required for receiving IPTV and of which a selection will be shown in Berlin.