MUMBAI: vJive Networks, a strategic business unit of Digital Music India (P) Ltd, announced that Subhiksha, the recent entrant in the retail segment will deploy integrated out-of-home media solutions for their stores across India. This will be the country‘s single largest digital signage deployment, claims vJive.

vJive will equip each Subhiksha store with audio-visual banners that will display advertorial content to shoppers. The internet based media streaming engine will transport advertorial content in real time to digital screens across stores. Implementation for the 650 active stores will be carried out in two phases. vJive will work in conjunction with Subhiksha for additional nationwide store roll outs at a later stage.

Elaborating on the alliance, Subhiksha president-marketing Mohit Khattar said, "Subhiksha‘s association with V-Jive is in keeping with our sustained effort to offer better value to our customers. Through this association, we will use cutting edge technology to offer relevant and engaging point of sale content to our customers & enable them to make more informed choices."

vJive Networks CEO Rajesh Jog added, "Subhiksha has taken a brilliant futuristic marketing stance. We are extremely delighted and privileged to be associated with a highly motivated and fast growing retail chain such as Subhiksha. vJive‘s enhanced network will compliment Subhiksha‘s value driven approach."

Subhiksha is fast growing Indian retail chain with over 650 stores spread across 30 cities. It focuses on the concept of constant sustainable low pricing so that regular customers will see the same low prices month after month.

The company has set in motion a nationwide expansion spree to elevate the store count to 1000 by December 2007. The retail chain already has a presence in Chennai, Ahemadabad, Bangalore, Hyderabad, Mumbai, Pune and Delhi amongst several other smaller cities.