MUMBAI: Global technology and engineering services provider Tata Elxsi has announced the launch of Strategy & Technology Consulting services (S&TC) for the Media & Entertainment industry.

The bouquet of consulting services is directed towards Multi System Operators (MSOs), Broadcasters and Original Equipment Manufacturers (OEMs) facing challenges related to growth, expansion and technology in both mature and emerging markets, including US, Europe, Latin America and India.

Tata Elxsi offers its experience in devising and improving customer-centric strategies to increase reach, engagement and monetisation, technology-led strategies to help clients identify, evaluate and deploy cutting-edge B2C technologies and operational aspects to help improve service delivery and quality.

Tata Elxsi‘s VP and Head-Broadcast Business Unit M Thangarajan said, “Our customers face different and constantly evolving priorities and challenges across geographies. For example, government driven digital switchover policies in countries such as Brazil, India and Mexico present great opportunities as well as challenges for operators, including the choice of adopting technology in a phased manner versus leapfrogging, and related aspects of deployment and operations. The expertise and insight we have developed in mature markets will help us provide the right solutions and strategies for such customers.”

Tata Elxsi has over 15 years of specialised and global experience in working with leading MSOs, Broadcasters, OEMs, platform and software vendors, supporting their technology, product and services roadmaps.