MUMBAI: Sun Microsystems India and Tech Mahindra are jointly setting up a next generation Internet Protocol Television (IPTV) lab at the Tech Mahindra facility in Pune.

The joint venture is a part of the strategic alliance to enable the rollout of cost-effective and efficient IPTV services to the Indian and Asia Pacific markets.

The IPTV lab at Tech Mahindra would feature solutions from an exclusive consortium of solution partners including, Digisoft, Envivio, Harmonic, I-Make, Verimatrix and Mototech, and Sun‘s own Streaming System.

The State-of-the-art lab will showcase a pre-integrated end-to-end IPTV system for tier1, tier2 and tier3 service providers. Tech Mahindra would use this lab to showcase its IPTV domain expertise to its global customers. This lab will also allow potential customers, OEMs and ISVs to test the Sun Streaming System‘s capabilities, architect and validate an end-to-end solution.

Tech Mahindra is already engaged with various service providers to offer IPTV solutions in various geographies.

Sun recently introduced the Sun Streaming System -- the industry‘s first massively scalable and cost-effective video delivery platform for cable and telecommunications operators, which helps operators increase subscriber revenue by offering new video-based services and personalized, unique video streams to each consumer.

Speaking at the launch, Strategic Alliances Sun Microsystems India director K.P Unnikrishnan said, "Through this alliance with Tech Mahindra, we are looking forward to showcasing an end-to-end IPTV solution based on carrier grade Sun systems featuring the revolutionary Sun Streaming System. This is Sun‘s first such alliance in the country for IPTV services. We are extremely excited about this partnership and what it entails for us."