MUMBAI: After launching a branded HBO channel on YouTube last year, Time Warner, in an agreement, has decided to make clips from a range of movies, TV shows and news reports for the video-sharing site.
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The agreement will allow Warner Bros Entertainment and Turner Broadcasting System to feature videos on YouTube using a Time Warner embeddable player. |
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The offering will contain clips from CNN news coverage, Cartoon Network and Adult Swim animated shows, TNT‘s hit dramas and Warner Bros Television productions like Gossip Girl and The Ellen DeGeneres Show. The deal also enables Time Warner to create separate channels for its brands, and control and sell the ad time for its players on YouTube. Time Warner‘s properties will share ad revenue with YouTube. YouTube also will feature Time Warner content in marketing and promotional campaigns, including display ads. |
"This partnership with Time Warner will provide our community with some of the most popular video content produced. We hope to build on this deal and look forward to a long and productive relationship," said Warner Bros Entertainment CEO and chairman Jeff Bewkes.
