MUMBAI: Times Internet has announced the acquisition of mens‘ lifestyle portal MensXP.

Launched by Angad Bhatia and his team three years ago, MensXP has built a site which people have visited to learn about things that matter to them.

The company has also worked with advertisers like Burberry, LG and Samsung to help them reach the economically rising, urban Indian male looking for a cosmopolitan lifestyle, the company statement read.

According to Times Internet, their goal is to make this content even better and expose it to a bigger audience. "MensXP already has a loyal following, and our goal is to let them keep doing what they‘re doing to reach larger audiences," it said.

Times Internet CEO Satyan Gajwani said, "This is really exciting for us because not only are we bringing in a strong platform, but we are bringing onboard an awesome, entreprenurial team that has a huge vision for their business. Times Internet is focused on bringing on great entrepreneurs that can take their businesses to the next level with our support."

"We are extremely excited to work with TIL, especially at a phase that is witnessing the organisation undergo a paradigm shift in the way it does business. The acquisition will help MensXP further its vision to be the defacto lifestyle platform for Indian consumers. I am happy that Satyan believes in our vision and together we will aim build something great," MensXP.com founder and business head Angad Bhatia said.