MUMBAI: Vidhu Aul has been appointed partnerships manager at Responsible AI UK, where she will contribute to advancing ethical AI development, evaluation, and governance through strategic research-led initiatives.
Aul brings over 15 years of diverse experience spanning communications, partnerships, community outreach, content creation, sustainability, and stakeholder engagement. Her impressive career journey includes roles at leading organisations such as Watatawa, NVPC, Edelman, BBC, and Bennett Coleman & Co. Ltd. (The Times of India).
During her five-year tenure at the BBC, she played a pivotal role in driving media partnerships and outreach initiatives for the dynamic South Asian market. She also led a global presenter publicity and brand positioning project during a secondment to BBC’s London headquarters, enhancing the broadcaster’s visibility in India.
Aul’s independent consulting work further includes collaborations with Ogilvy Singapore, United Way Mumbai, CNN Create, and FSG. Her contributions extend to volunteer work with Futerra, UN Women Singapore, and the Singapore Tourism Board.
Beyond communications, Aul has explored the transformative potential of AI for small and medium enterprises, focusing on enhancing product development and profitability. Her passion for digital innovation aligns with her recent certification in applied generative AI for digital transformation from MIT and SEO/SEM strategies from the London Business School.
A passionate traveller, Aul has authored travel features for CNN, The Straits Times, Conde Nast Traveler, India Today, and other prestigious publications across Asia.
Aul holds a double major in psychology and anthropology from St Xavier’s College, Mumbai, along with a postgraduate diploma in social communication media. She is currently pursuing a part-time master's degree in digital culture and society at King’s College London, set to conclude in 2026.
Her appointment at Responsible AI UK marks a significant step as the organisation strengthens its mission to harness AI for ethical and responsible solutions.
